Developed in 2013 with the Association of Independent Museums & financial support from Arts Council England, the service is now open to all visitor attractions seeking a low cost method of generating comprehensive and robust feedback from their visitors.

Delivered through an integrated e-survey and online reporting system, survey results update in ‘real time’ providing participants with the most up to date insight about their attraction set against industry benchmarks.

How does VisitorVerdict help visitor attractions?

VisitorVerdict helps organisations to become more efficient and resilient by...


providing evidence to support funding bids


guiding the improvement of the visitor experience


informing investment decisions in catering, retail, membership and pricing to drive income generation


optimising marketing messages and media strategy


supporting efforts to attract sponsors and investors