AIM members receive significant discounts on the subscription fee.

To sign up please fill out the form below or e-mail aimvisitorverdict@bdrc-continental.com with your name, the name of your attraction, and your AIM member category (visitor numbers). Alternatively call us on 0207 400 0382.

Contact VisitorVerdict


Pricing structure

AIM Member Category
Annual Fees (exc. VAT)
(annual visitor numbers)
Under 20,000
£240
20-50,000
£390
50-100,000
£650
Over 100,000
£1,250

One invoice is sent during the initial contract period and there is a six-month term of notice after the first year, during which time services and charges continue as usual.

Once registered the VisitorVerdict team log your details onto the reportal. This generates an e-mail form for you to complete your site details and choose your benchmarks

Once site details completed and verified a unique user id. and password will be sent out to you

Follow the guidance notes on the reportal and begin generating great visitor insight